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Ethos

“I believe some brands risk alienating a large swathe of their audience, and I want to change this. Brand Tourist is eyes, ears and systematic experience of end users, customers and consumers everywhere.”

Recent Articles

Johnnie Walker Madrid - The new competitive landscape

A digital screen invites you to explore the different labels from Red to Blue in Spanish or English. The storytelling is about craft and quality and how that impacts on every blend. 

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Three reasons Amazon is winning

Retailing is combative, success relies on transformation and constant adjustment, there must be innovation and change at every turn. It gets really interesting when channels merge, online goes in-store and vice versa. Take the Amazon book store, West 34 St, New York.

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World Cup, what World Cup

Consider the football World Cup why isn’t it embraced in store as pure retail entertainment, are stores so hand tied by regulation, and fear of reprisals from getting on the wrong side of commercial deals paid by brands, that the players must remain mute.

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