Jonathan is the brand tourist

“We all need people who will give us feedback. That’s how we improve.”

Bill Gates

About Brand Tourist

But not all feedback is equal. That’s why at Brand Tourist we help companies, ‘see what the customer sees.’ Established in 2014, our aim is to help brand owners deliver the most value they can through their brand assets, products, and services. We provide channel audits, insights, market research solutions and strategic marketing communications planning. We deliver the feedback you need to inform better designed environments, communications, and behaviours so that successful brand owners can stay one step ahead of the competition.

From the beginning we have worked with leading brand owners in Australia, Asia, America, and Europe. But we also work with independently owned brands at home in the UK. Brands that know how important it is to be well informed.

If you want to know what’s going on in your business at key stages of the customer journey, then we should talk.

How we work

“The way a company brands itself is everything – it will ultimately decide whether a business survives.”

Sir Richard Branson

And branding is more than just communications. It is the essence that should influence all company behaviours and is responsible for how the company is perceived. Branding is not just the preserve of FMCG brand owners it is relevant to every business that trades an entity perceived by a customer.

We believe in the power of observation as the first principle, the foundation of our solutions.

As consultants we spend time witnessing touchpoints, observing and capturing evidence in various channels; including sales, retail, online as well as customer service.

We are the discreet eyes and ears of brand owners. We look at the world from the perspective of tourists, customers, shoppers, clients and report back our experiences.

What makes brand tourist different?

Perspective, experience, and attitude. What we know and where we come from.

Our people are unique, and we value their input.

Our Chief Tourist, Jonathan Webb; founded the business after a career in advertising and marketing. He is a strategic marketer by training and knows the ingredients that go into good and bad branded behaviours. Before Brand Tourist, Jonathan worked in senior management roles in London advertising agencies, as well as co- founding one of the UK’s leading retail insights businesses going on to work with premium and luxury brands worldwide.

At its heart Brand Tourist is framed by a desire to raise the bar in customer service for consumers and brand owners alike. Many years working with leading global companies has led to a unique understanding of how brands influence customers.

We believe in brands, the people that manage them and ultimately the customers that make the magic happen.

Why work with us?

We are a collective of professional, friendly experts who care about your business. And that makes a difference.

We, recognise that your business is the priority. So, by providing the tools you need to bring the customer’s experience to the boardroom, we can help you make more informed decisions.

Read what we do