China Safari 2016
At Brand Tourist we are always on the lookout for brand stories, examples of how brands meet the changing demands of consumers. In our hunt for global best practice and inspiration for brands we are planning a brand study & retail safari to China in September 2016.
Our focus will be on the point of collision between brands, retail and technology, where channels, platforms & product brands converge to resolve consumer missions.
For many in Asia the future has arrived as brands develop different models to engage the consumer on her journey to purchase and on towards loyalty.
Expect to see examples of
- Inspiring retail using multi platform more effectively
- Brands creating conversations with consumer’s online/ through social media.
- Activations enabled through multi channel touch points.
- O2o phenomenon - offline to online, the changing consumer journey.
- Where tech' has helped deliver an improved branded experience.
- Mobile payments - how behaviour is changing at retail.
Our itinerary includes Beijing, Shanghai as well as third tier growth cities like Hohhot, Kunming and Dalian - prosperous cities more focused on the Chinese Consumer.
We will cover a variety of sectors including Luxury, grocery, fashion, CSE, BWS & entertainment.
Reports will be highly visual, annotated real life examples, combining what we see with reflection on some of the inspiring strategies identified. A full and frank report on one of the most fast paced economies on the planet.
This report is a must have for anyone interested in global best practice, brand inspiration & consumer insight. How leading companies are improving the consumer experience and responding to the demands of changes in behaviour.
Fieldwork is planned for mid September with the first reports available in early October. Reports can be tailored to meet your category interest, or bought off the shelf.
Report & presentation, delivered as PDF or perfect bound, images available as jpeg appendix.
Email : firstname.lastname@example.org, to pre-order your copy today.