How to ensure your marketing runs like a jet engine
It’s all about the squeeze.
The business of marketing is like a gas turbine engine.
It is an organised system.
To generate power, we need to follow the correct sequence of events.
In gas turbine parlance,
‘Suck, squeeze, bang, blow.’
In marketing speak,
Suck - The Input stage - The Information, data, available to you.
The compression stage of Squeeze transforms information into knowledge and insight..
Bang - Combustion, creativity, the spark - The black arts of fusion, blending insight, ideas and powerful plans and processes.
Exhaust - With every action there is an equal and opposite re-action - The power of campaigns, the activity, the execution. The content that drives you forward.
We convert power into activity.
Activity moves your business from A to B.
Anything less is just a hung start.
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